Discover RSA
Designed by James Brook for the Royal Scottish Academy, Edinburgh, 2021
Booklet | 210 x 148 mm | 16 pages | Printed by Events Armoury, Edinburgh
I originally designed this newsletter in 2016, subsequently designing three further issues before the RSA handed the work to their in-house designer. I was approached again in early 2018 to update the design of the newsletter as a 16 page A5 booklet. This is the eighth edition that I have designed in this new format and style.
As with my previous design of the newsletter, I wanted to create a clean, rationalised design based on a grid, with a limited palette of colours and with just one typeface in different weights throughout. By keeping most of the typography aligned to the same baseline grid the newsletter looks ordered and rationalised – though due to the large amount of copy on some pages, I sometimes have to be more relaxed about remaining faithful to the grid. Taking visual cues from the design of the RSA Friends membership leaflet that I had designed earlier in 2018, I used the burgundy that I had used in my refresh of the RSA Friends logo as an accent colour alongside an extended palette of greys. I typeset the newsletter in Aktiv Grotesk, a typeface that sits well with the Akzidenz Grotesk that I used on the logo and that is easy to read, even at a small scale.
